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The effects of cultural barriers on market entry strategies

Chung, Mona 2006, The effects of cultural barriers on market entry strategies, International journal of diversity in organisations, communities & nations, vol. 5, no. 7, pp. 85-92.

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Title The effects of cultural barriers on market entry strategies
Author(s) Chung, Mona
Journal name International journal of diversity in organisations, communities & nations
Volume number 5
Issue number 7
Start page 85
End page 92
Publisher Common Ground Publishing
Place of publication Melbourne, Vic
Publication date 2006
ISSN 1447-9532
1447-9583
Keyword(s) FDI
cross-cultural studies
strategic management
international business
Australia
China
Summary The increasing interests worldwide urge researchers to examine the strategies used specifically for tackling the Chinese market. This urgency is brought forward by the fact of a low success rate of international businesses operating in China in the past twenty years. This paper identifies the fundamental barrier - cultural difference and its impact on Australia China business practices. It identifies the differences which impinge on basic decision making processes. It raises the issue of where cultural factors should be placed in organizations. It stresses that consideration of cultural differences plays an important role in the success of entering the Chinese market. Through a single case study of an Australian organisations operation in China, it is demonstrated that cultural differences should be considered at a strategic level rather than an operational level. This will allow appropriate strategies to be implemented rather than constant acijustments to strategies.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150308 International Business
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004057

Document type: Journal Article
Collections: School of Management and Marketing
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