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Successful relationship marketing: understanding the importance of complaints in a consumer-oriented paradigm

Volkov, Michael 2004, Successful relationship marketing: understanding the importance of complaints in a consumer-oriented paradigm, Problems and perspectives in management, vol. 24, no. 1, pp. 113-123.

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Title Successful relationship marketing: understanding the importance of complaints in a consumer-oriented paradigm
Author(s) Volkov, Michael
Journal name Problems and perspectives in management
Volume number 24
Issue number 1
Start page 113
End page 123
Publisher Business Perspectives
Place of publication Sumy, Ukraine
Publication date 2004
ISSN 1727-7051
1810-5467
Keyword(s) consumer complaints
relationship marketing
competitive advantage
model
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004082

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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