Performing on boards: the link between governance and corporate reputation in nonprofit arts boards

Radbourne, Jennifer 2003, Performing on boards: the link between governance and corporate reputation in nonprofit arts boards, Corporate reputation review, vol. 6, no. 3, Autumn, pp. 212-222.

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Title Performing on boards: the link between governance and corporate reputation in nonprofit arts boards
Author(s) Radbourne, Jennifer
Journal name Corporate reputation review
Volume number 6
Issue number 3
Season Autumn
Start page 212
End page 222
Publisher Palgrave Macmillan
Place of publication Melbourne, Vic.
Publication date 2003-10
ISSN 1363-3589
1479-1889
Keyword(s) reputation
image
identity
brand
stakeholder
communications
intangibles
philanthropy
advertising
positioning
corporate branding
e-communication
Summary This paper is built on the hypothesis that good governance and reputation are inextricably linked. It takes the governance of performing arts organizations in Queensland, Australia as a case study, and focuses on the role of the nonprofit arts board and its practices of governance and measures of effectiveness. Because of the financial constraints under which arts companies operate, their sustainability relies on audiences and on government or corporate support. The reputation of the company flows from the board's capacity to manage finances, stakeholders and mission. In-depth interviews with board chairs and general managers revealed that strong management systems and rigorous financial reporting are the drivers of good governance. Innovation in product development and artistic excellence are secondary in reputation to these measures. The paper proposes a model of good governance for arts boards.


Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©Henry Stewart Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004321

Document type: Journal Article
Collection: School of Communication and Creative Arts
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