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Building audiences for Indigenous theatre : a case study of Kooemba Jdarra Radbourne, Jennifer, Campbell, Janet and Ding, Vera 2006, Building audiences for Indigenous theatre: A case study of Kooemba Jdarra, Asia Pacific journal of arts and cultural management, vol. 4, no. 1, pp. 237-247. Title Building audiences for Indigenous theatre: A case study of Kooemba Jdarra Author(s) Radbourne, Jennifer Campbell, Janet Ding, Vera Journal name Asia Pacific journal of arts and cultural management Volume number 4 Issue number 1 Start page 237 End page 247 Publisher Arts and Cultural Management Program, University of South Australia Place of publication South Australia Publication date 2006 ISSN 1449-1184 Keyword(s) indigenous theatre audience development market research positioning Summary This paper uses audience research data to examine the positioning of Indigenous theatre in the Australian theatre environment. Kooemba Jdarra is an Aboriginal theatre company in Brisbane, Australia, with a distinguished history of developing Aboriginal artists, writers and directors. However, it has struggled to maintain its positioning because of the perceived risks of participation by audiences who prefer to see Indigenous theatre within the program of the mainstream state theatre company. The paper concludes with strategies for decreasing risk for audiences and for greater advocacy by the company in positioning itself in the mainstream Australia theatre environment. Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Persistent URL http://hdl.handle.net/10536/DRO/DU:30004324 Document type: Journal Article Collection: School of Communication and Creative Arts Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 19 Nov 2008, 12:34:00 EST Thu, 11 Jun 2009, 08:57:35 EST Tue, 07 Jul 2009, 16:18:28 EST Tue, 28 Jul 2009, 14:13:47 EST Fri, 09 Apr 2010, 16:02:54 EST Thu, 16 Feb 2012, 15:11:10 EST Filtered Full Access Statistics: 604 Abstract Views, 6 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 09:18:02 EST

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