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Building audiences for Indigenous theatre : a case study of Kooemba Jdarra

Radbourne, Jennifer, Campbell, Janet and Ding, Vera 2006, Building audiences for Indigenous theatre: A case study of Kooemba Jdarra, Asia Pacific journal of arts and cultural management, vol. 4, no. 1, pp. 237-247.

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Title Building audiences for Indigenous theatre: A case study of Kooemba Jdarra
Author(s) Radbourne, Jennifer
Campbell, Janet
Ding, Vera
Journal name Asia Pacific journal of arts and cultural management
Volume number 4
Issue number 1
Start page 237
End page 247
Publisher Arts and Cultural Management Program, University of South Australia
Place of publication South Australia
Publication date 2006
ISSN 1449-1184
Keyword(s) indigenous theatre
audience development
market research
positioning
Summary This paper uses audience research data to examine the positioning of Indigenous theatre in the Australian theatre environment. Kooemba Jdarra is an Aboriginal theatre company in Brisbane, Australia, with a distinguished history of developing Aboriginal artists, writers and directors. However, it has struggled to maintain its positioning because of the perceived risks of participation by audiences who prefer to see Indigenous theatre within the program of the mainstream state theatre company. The paper concludes with strategies for decreasing risk for audiences and for greater advocacy by the company in positioning itself in the mainstream Australia theatre environment.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004324

Document type: Journal Article
Collection: School of Communication and Creative Arts
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