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How world's best public relations practice was not, but might have been achieved, in respect of a "biosolids" (stabilised sewage sludge) project

Mackey, Steve 2001, How world's best public relations practice was not, but might have been achieved, in respect of a "biosolids" (stabilised sewage sludge) project, Asia Pacific public relations journal, vol. 3, no. 2, pp. 59-71.

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Title How world's best public relations practice was not, but might have been achieved, in respect of a "biosolids" (stabilised sewage sludge) project
Author(s) Mackey, Steve
Journal name Asia Pacific public relations journal
Volume number 3
Issue number 2
Start page 59
End page 71
Publisher Deakin University, School of Communication and Creative Arts
Place of publication Geelong, Vic
Publication date 2001
ISSN 1440-4389
1839-8227
Summary This is a case study which criticises the way a water authority has been trying to introduce “biosolids” (stabilised sewage sludge) projects. Two proposed projects have been abandoned after outcry by communities neighbouring earmarked sites. At the time of writing a third project was going ahead. This local scale clash reflects contests which are cropping up globally as water authorities are restricted in their use of land or sea dumping and ordered to introduce environmentally sustainable practices. The case study ends with a discussion of a strand of cultural theory which might have given the water authority a better understanding of the public issues involved. The article concludes that understanding cultural theory might assist organisations achieve world best practice in public relations when they face some of the pressing environmental and safety concerns of the 21st century.


Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004333

Document type: Journal Article
Collection: School of Communication and Creative Arts
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