Need for cognition, information and moral decision making in marketing exchange: a partial model
McClaren, Nick and Shaw, Robin 2001, Need for cognition, information and moral decision making in marketing exchange: a partial model, in Proceedings of the annual conference of the Academy of Marketing Science, San Diego, Calif., May 30-June 2, 2001, Academy of Marketing Science, Coral Gables, Fla., pp. 124-130.
Title
Need for cognition, information and moral decision making in marketing exchange: a partial model