Adam, Stewart, Mulye, Rajendra, Deans, Kenneth R. and Palihawadana, Dayananda 2001, A three country comparison of internet marketing, in AMZMAC 2001 : Conference Proceedings: Australian and New Zealand Marketing Academy Conference, ANZMAC, Auckland, New Zealand, pp. 1-7.
Australian and New Zealand Marketing Academy Conference
Place of publication
Auckland, New Zealand
This paper provides information on business use of the Internet (Net) and World Wide Web (Web) across three countries viz Australia, New Zealand and the United Kingdom (UK), and explores reasons for observed differences in use. The study reports that UK firms are more likely to use the Internet in relationship management than are Australasian firms. The conclusion drawn is that while there is less sophisticated business use of the Internet by Australasian companies relative to UK companies, this is but one reason for lower household penetration of the Internet and lower online purchasing levels.
Reproduced with the specific permission of the copyright owner.
Field of Research
150599 Marketing not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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