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A three country comparison of internet marketing

Adam, Stewart, Mulye, Rajendra, Deans, Kenneth R. and Palihawadana, Dayananda 2001, A three country comparison of internet marketing, in AMZMAC 2001 : Conference Proceedings: Australian and New Zealand Marketing Academy Conference, ANZMAC, Auckland, New Zealand, pp. 1-7.

Document type: Conference Paper
Collections: School of Management and Marketing
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Title A three country comparison of internet marketing
Author(s) Adam, Stewart
Mulye, Rajendra
Deans, Kenneth R.
Palihawadana, Dayananda
Conference name Australian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand)
Conference location Auckland, New Zealand
Conference dates 1-5 December 2001
Title of proceedings AMZMAC 2001 : Conference Proceedings: Australian and New Zealand Marketing Academy Conference
Editor(s) Chetty, Sylvie
Collins, Brett
Publication date 2001
Start page 1
End page 7
Publisher ANZMAC
Place of publication Auckland, New Zealand
Summary This paper provides information on business use of the Internet (Net) and World Wide Web (Web) across three countries viz Australia, New Zealand and the United Kingdom (UK), and explores reasons for observed differences in use. The study reports that UK firms are more likely to use the Internet in relationship management than are Australasian firms. The conclusion drawn is that while there is less sophisticated business use of the Internet by Australasian companies relative to UK companies, this is but one reason for lower household penetration of the Internet and lower online purchasing levels.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 0473082063
9780473082062
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2001, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004497
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