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Guanxi in a sub-national cross-cultural setting

Howell, Ken and Shaw, Robin 2001, Guanxi in a sub-national cross-cultural setting, in Proceedings of the Australian and New Zealand Marketing Academy Conference 2001, ANZMAC, Auckland, New Zealand, pp. 1-7.

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Title Guanxi in a sub-national cross-cultural setting
Author(s) Howell, Ken
Shaw, Robin
Conference name Australian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand)
Conference location Auckland, New Zealand
Conference dates 1-5 December 2001
Title of proceedings Proceedings of the Australian and New Zealand Marketing Academy Conference 2001
Editor(s) Chetty, Sylvie
Collins, Brett
Publication date 2001
Start page 1
End page 7
Publisher ANZMAC
Place of publication Auckland, New Zealand
Summary This paper explores whether Chinese relationship building, Guanxi, is effective in crosscultural sub-national relationships. Derived from research into Sino-Australian Sister City Type Relationships and using material gathered through interviews in China and Australia, a modified Institutional Guanxi conceptual model has been developed. Some propositions are developed to link the components of the Guanxi conceptual model. Different methodologies are explored to determine the most effective way to test the hypotheses in a cross-cultural environment, and future research is outlined.
ISBN 0473082063
9780473082062
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©Reproduced with the specific permission of the copyright owner.
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004502

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.