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Antecedents of recommending infrequently purchased services: a conceptualisation and an empirical analysis

Gandhi-Arora, R. and Shaw, Robin 2001, Antecedents of recommending infrequently purchased services: a conceptualisation and an empirical analysis, in Proceedings of the Australian and New Zealand Marketing Academy Conference 2001, ANZMAC, Auckland, New Zealand, pp. 1-8.

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Title Antecedents of recommending infrequently purchased services: a conceptualisation and an empirical analysis
Author(s) Gandhi-Arora, R.
Shaw, Robin
Conference name Australian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand)
Conference location Auckland, New Zealand
Conference dates 1-5 December 2001
Title of proceedings Proceedings of the Australian and New Zealand Marketing Academy Conference 2001
Editor(s) Chetty, Sylvie
Collins, Brett
Publication date 2001
Start page 1
End page 8
Publisher ANZMAC
Place of publication Auckland, New Zealand
Summary This project aimed to conceptualise and analyse empirically the antecedents of word-of-mouth in the context of an infrequently purchased service (tourism special events). The relationships examined included those between involvement, past experience, overall satisfaction, interest in attending next time, likelihood of attending next time, and the likelihood of recommending to others that they attend the event. There was some support for the overall model, in that the regressing of likelihood of recommending on the other variables produced an equation containing measures of most of the key variables, viz., revisit intention, satisfaction, revisit interest, and involvement. However, involvement appeared to operate in the opposite direction to that hypothesised.
ISBN 0473082063
9780473082062
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2001 ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004505

Document type: Conference Paper
Collection: School of Management and Marketing
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