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Relationship marketing and tourism special events: an exploratory analysis

Gandhi-Arora, R. and Shaw, Robin 2001, Relationship marketing and tourism special events: an exploratory analysis, in 9th international colloquium in relationship marketing, John Molson School of Business, Concordia University, Montreal, Canada, pp. 46-64.

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Title Relationship marketing and tourism special events: an exploratory analysis
Author(s) Gandhi-Arora, R.
Shaw, Robin
Conference name International Colloquium in Relationship Marketing
Conference location Montreal, Canada
Conference dates 24-26 September 2001
Title of proceedings 9th international colloquium in relationship marketing
Editor(s) Ferguson, Ronald
Paulin, Michele
Publication date 2001
Start page 46
End page 64
Publisher John Molson School of Business, Concordia University
Place of publication Montreal, Canada
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2001
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004516

Document type: Conference Paper
Collection: School of Management and Marketing
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