The potentialities of focus groups in e-business research : theory validation

Lichtenstein, Sharman and Swatman, Paula 2002, The potentialities of focus groups in e-business research : theory validation, in Seeking success in e-business : a multidisciplinary approach, Kluwer Academic Publishers, Boston, Mass., pp. 207-226.

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Title The potentialities of focus groups in e-business research : theory validation
Author(s) Lichtenstein, Sharman
Swatman, Paula
Conference name IFIP TC8/WG8.4 Working Conference on E-Business: Multidisciplinary Research and Practice
Conference location Copenhagen, Denmark
Conference dates June 9-11 2002
Title of proceedings Seeking success in e-business : a multidisciplinary approach
Editor(s) [Unknown]
Publication date 2002
Series School working papers series 2002: SWP 2002/06
Conference series Working Conference on E-Business
Start page 207
End page 226
Publisher Kluwer Academic Publishers
Place of publication Boston, Mass.
Summary Focus groups enable the rapid and timely collation, integration and assembly of the views of a variety of different types of stakeholders into plausible theory. This paper examines the usefulness of the focus group as an e-business research method, using a case study of focus group deployment for the purpose of theory validation as its illustration. Our results suggest that a focus group can be effective as a strategy in e-business research, while providing the relevance and multidisciplinary approach found lacking in more common empirical methods. We provide a set of guidelines for effective focus groups in e-business research.
Notes This paper was submitted to Seeking success in e-business: a multi-disciplinary approach
ISBN 1402074506
Language eng
Field of Research 080612 Interorganisational Information Systems and Web Services
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2003, Kluwer
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