Salience effects on recall

Vieceli, Julian and Sharp, Byron 2002, Salience effects on recall, in Proceedings of BAM2002 British Academy of Management Annual Conference, British Academy of Management, London, England.

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Title Salience effects on recall
Author(s) Vieceli, Julian
Sharp, Byron
Conference name British Academy of Management Conference (2002 : London, England)
Conference location London, England
Conference dates 9-11 Sep., 2002
Title of proceedings Proceedings of BAM2002 British Academy of Management Annual Conference
Editor(s) [Unknown]
Publication date 2002
Total pages 12 p.
Publisher British Academy of Management
Place of publication London, England
Keyword(s) brand salience
brand choice
brand names
Notes The theme for BAM 2002 was 'Fast-Tracking Performance through Partnerships'. The conference was held at Middlesex University.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2002, British Academy of Management
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004717

Document type: Conference Paper
Collection: School of Management and Marketing
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