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An integrated information strategy for ecommerce for export : enhancing networking in an international business context

Castleman, Tanya, Cavill, Marina and Terrill, Les 2002, An integrated information strategy for ecommerce for export : enhancing networking in an international business context, in Fifteenth Bled Electronic Commerce Conference : e-reality: constructing the e-economy, Bled, Slovenia, June 17 - 19, 2002, Bled Electronic Commerce Conference, Bled, Slovenia, pp. 522-536.

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Title An integrated information strategy for ecommerce for export : enhancing networking in an international business context
Author(s) Castleman, Tanya
Cavill, Marina
Terrill, Les
Conference name Bled Electronic Commerce Conference (15th : 2002 : Bled, Slovenia)
Conference location Bled, Slovenia
Conference dates 17-19 June 2002
Title of proceedings Fifteenth Bled Electronic Commerce Conference : e-reality: constructing the e-economy, Bled, Slovenia, June 17 - 19, 2002
Editor(s) Lobbecke, Claudia
Wigand, Rolf
Publication date 2002
Conference series Bled Electronic Commerce Conference
Start page 522
End page 536
Total pages 15
Publisher Bled Electronic Commerce Conference
Place of publication Bled, Slovenia
Keyword(s) electronic commerce
export activities
eCommerce
small and medium enterprises (SMEs)
Summary Companies using electronic commerce to facilitate their export activities (EC4X) need information and support at all stages of their export development and eCommerce adoption. This need is especially pressing for small and medium enterprises (SMEs). This paper reports the findings of a study of EC4X information and support needs among a sample of Australian companies. Evidence from SMEs, business associations and the Victorian state government suggests that governments need to develop a strategy for cost-effective on-line EC4X material that incorporates both generic and specific information. On-line provision of information is an effective way to meet the needs of SMEs and is increasingly the preferred channel for government bodies seeking to promote EC4X capability. However, personal contacts and networks are still an essential part of international business. Thus, an effective government strategy will support the business networking and personal contacts so important to help SMEs develop both eCommerce and export activities.
Language eng
Field of Research 080699 Information Systems not elsewhere classified
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2002, Bled Electronic Commerce Conference
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004761

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