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Modelling the marketing of place by local government in Australia

Howell, Ken and Shaw, Robin 2002, Modelling the marketing of place by local government in Australia, in Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, ANZMAC, Dunedin, N.Z., pp. 3251-3257.

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Title Modelling the marketing of place by local government in Australia
Author(s) Howell, Ken
Shaw, Robin
Conference name Australian and New Zealand Marketing Academy Conference
Conference location Melbourne, Australia
Conference dates 2-4 December 2002
Title of proceedings Proceedings of the Australian and New Zealand Marketing Academy Conference 2002
Editor(s) [Unknown]
Publication date 2002
Conference series Australian and New Zealand Marketing Academy Conference
Start page 3251
End page 3257
Publisher ANZMAC
Place of publication Dunedin, N.Z.
Summary Much of Regional Australia is suffering from an overall decline in population with a specific loss of young adults (16-30 year olds). A decline in population, linked with the Australia-wide problems of ageing populations and diminishing birth rates, is leading to a social and economic malaise in many regional cities and towns that threatens their long-term sustainability due to the lack of skilled workers and professionals. This paper examines the concept of “place” marketing, and the approach of local government to market regions, cities, and towns to attract targeted population to help maintain the sustainability of Regional Australia.
ISBN 0730025624
ISSN 1447-3275
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©Reproduced with the specific permission of the copyright owner.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004788

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.