The use of codes of ethics in the marketplace in corporate Australia : a longitudinal study
Wood, Greg and Callaghan, Michael 2002, The use of codes of ethics in the marketplace in corporate Australia : a longitudinal study, in ANZMAC 2002 : conference proceedings, Deakin University, Geelong, Vic., pp. 121-127.
Australian and New Zealand Marketing Academy Conference
Place of publication
The stock market crash of 1987 was a defining moment in Australian corporate life. As a nation, we became acutely aware of the ‘moral bankruptcy’ that had come to permeate our corporate world. The focus on business ethics or the lack of it, in corporate Australia in the late 1980s, prompted this research.
The research for this paper that was first conducted in 1995 and replicated in 2001 focussed on the top 500 companies in Australia. These companies were surveyed on a raft of issues, one of which was their use of their codes of ethics in the marketplace. This paper examines the data sets from 1995 and 2001 and concludes that many of Australia’s largest enterprises have recognised the need for business ethics. As perceived by them, they can and do use their codes of ethics in a positive manner in the marketplace and attribute benefits to this interaction.
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