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The use of codes of ethics in the marketplace in corporate Australia : a longitudinal study

Wood, Greg and Callaghan, Michael 2002, The use of codes of ethics in the marketplace in corporate Australia : a longitudinal study, in ANZMAC 2002 : conference proceedings, Deakin University, Geelong, Vic., pp. 121-127.

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Title The use of codes of ethics in the marketplace in corporate Australia : a longitudinal study
Author(s) Wood, Greg
Callaghan, Michael
Conference name Australian and New Zealand Marketing Academy. Conference (2002 : Melbourne, Vic.)
Conference location Melbourne, Victoria
Conference dates 2-4 December, 2002
Title of proceedings ANZMAC 2002 : conference proceedings
Editor(s) Shaw, Robin
Adam, Stewart
McDonald, Health
Publication date 2002
Conference series Australian and New Zealand Marketing Academy Conference
Start page 121
End page 127
Publisher Deakin University
Place of publication Geelong, Vic.
Summary The stock market crash of 1987 was a defining moment in Australian corporate life. As a nation, we became acutely aware of the ‘moral bankruptcy’ that had come to permeate our corporate world. The focus on business ethics or the lack of it, in corporate Australia in the late 1980s, prompted this research.

The research for this paper that was first conducted in 1995 and replicated in 2001 focussed on the top 500 companies in Australia. These companies were surveyed on a raft of issues, one of which was their use of their codes of ethics in the marketplace. This paper examines the data sets from 1995 and 2001 and concludes that many of Australia’s largest enterprises have recognised the need for business ethics. As perceived by them, they can and do use their codes of ethics in a positive manner in the marketplace and attribute benefits to this interaction.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 0730025624
9780730025627
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2002, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004789

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