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Entrepreneurship in the markets of nonprofit performing arts organisations

Rentschler, Ruth and Geursen, Gus 2002, Entrepreneurship in the markets of nonprofit performing arts organisations, in ANZMAC 2002 conference proceedings, ANZMAC, Dunedin, N.Z., pp. 3271-3275.

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Title Entrepreneurship in the markets of nonprofit performing arts organisations
Author(s) Rentschler, Ruth
Geursen, Gus
Conference name Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)
Conference location Melbourne, Australia
Conference dates 2-4 December 2002
Title of proceedings ANZMAC 2002 conference proceedings
Editor(s) Shaw, Robin
Adam, Stewart
McDonald, Heath
Publication date 2002
Start page 3271
End page 3275
Publisher ANZMAC
Place of publication Dunedin, N.Z.
Keyword(s) Marketing -- Australia
Summary This paper explores how managers in nonprofit performing arts organizations balance the interests of the various funding sources and market opportunities to service their revenue requirements. It reviews a tension in nonprofit performing arts organizations: the relationship between limited funding and the subsequent need to act entrepreneurially and innovatively amongst the various funding sources. Using a longitudinal analysis of annual reports in six major nonprofit performing arts organisations in Australia since 1975, the paper uncovers some of the interplay essential to entrepreneurship. From this discussion, different strategies and tensions are highlighted that nonprofit general managers have used. Comparisons are made with nonprofit art museums which previous research has shown have the same funding tensions.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 0730025624
9780730025627
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2002, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004790

Document type: Conference Paper
Collections: School of Management and Marketing
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