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Pricing segmentation and MBA course choice

Hagel, Pauline and Shaw, Robin 2002, Pricing segmentation and MBA course choice, in ANZMAC 2002 : conference proceedings, Deakin University, Geelong, Vic., pp. 3341-3347.

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Title Pricing segmentation and MBA course choice
Author(s) Hagel, Pauline
Shaw, Robin
Conference name Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)
Conference location Melbourne, Victoria
Conference dates 2-4 December, 2002
Title of proceedings ANZMAC 2002 : conference proceedings
Editor(s) Shaw, Robin
Adam, Stewart
McDonald, Heath
Publication date 2002
Start page 3341
End page 3347
Publisher Deakin University
Place of publication Geelong, Vic.
Summary The consensus from studies of the price-demand relationship for higher education is that this relationship is negative but small. This paper investigates the circumstances in which demand for an MBA is positive to price increases. A survey of currently enrolled MBA students, and prospective MBA students, found that most students displayed the expected price elasticity in a conjoint analysis of hypothetical MBA course ratings. However, 12 per cent of respondents exhibited “reversal” behaviour regarding price. Profiling these respondents using discriminant analysis suggested that “reversals” seemed prepared to pay more for a course at a high prestige university, if they could study off-campus using print-based materials.
ISBN 0730025624
9780730025627
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2002, The authors
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004791

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.