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Corporate ethics and new technology: an exploratory investigation of advertising activity and world wide web usage

McClaren, Nick 2002, Corporate ethics and new technology: an exploratory investigation of advertising activity and world wide web usage, in Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, ANZMAC, Melbourne, Vic., pp. 2311-2316.


Title Corporate ethics and new technology: an exploratory investigation of advertising activity and world wide web usage
Author(s) McClaren, Nick
Conference name Australian & New Zealand Marketing Academy. Conference (2002 : Melbourne, Victoria)
Conference location Melbourne, Victoria
Conference dates 2-4 December 2002
Title of proceedings Proceedings of the Australian and New Zealand Marketing Academy Conference 2002
Editor(s) Shaw, R.
Adam, S.
McDonald, H.
Publication date 2002
Start page 2311
End page 2316
Publisher ANZMAC
Place of publication Melbourne, Vic.
Summary This study explores the ethical standards and behaviour of Australian advertisers and their usage of new technologies. Although corporate ethics has been an issue in the established media of television advertising for some time, there is little research about how companies are adapting in terms of ethics to the new communication technologies. The consumers’ “right to know” was used as a device to assess the ethical standards and behaviour of companies. Findings suggest that the WWW is not used as a means of communicating corporate ethical standards. Results indicate that the method of communicating requests for information does not influence the likelihood of receiving a response from a company. The results also show differences between the ethical standards and the ethical behaviour of those companies who do use the WWW to communicate ethical statements.
ISBN 0730025624
9780730025627
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2002 ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004795

Document type: Conference Paper
Collection: School of Management and Marketing
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