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The Influence of Collectivism in Society and its Implications for Research on Information Systems and National Culture

Corbitt, Brian, Peszynski, Konrad and Thanasankit, Theerasak 2003, The Influence of Collectivism in Society and its Implications for Research on Information Systems and National Culture, in PACIS 2003 : Proceedings of the Seventh Pacific Asia Conference on Information Systems, University of South Australia, Adelaide, S.Aust., pp. 1021-1029.

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Title The Influence of Collectivism in Society and its Implications for Research on Information Systems and National Culture
Author(s) Corbitt, Brian
Peszynski, Konrad
Thanasankit, Theerasak
Conference name Pacific Asia Conference on Information Systems (7th : 2003: Adelaide, S.Aust.)
Conference location Adelaide, South Australia
Conference dates 10-13 July 2003
Title of proceedings PACIS 2003 : Proceedings of the Seventh Pacific Asia Conference on Information Systems
Publication date 2003
Start page 1021
End page 1029
Publisher University of South Australia
Place of publication Adelaide, S.Aust.
Keyword(s) collectivism
national culture
IS research
relationships and trust in a collective society
Summary This paper argues that the nature of IS research that deals with indigenous culture must be informed as much by context as it is by culture models, which has been the focus of such research in the past. This is considered important because it better reflects the meaning of the data collected for the researcher. To appreciate the importance of context this papers also argues that research subjects from designated individualist societies will inform the researcher in different ways from those subjects located in collectivist societies. To illustrate the practical implications of this argument the paper reports three separate case studies in IS research where the researchers reflect on the impact that a collectivist view has had on the research findings. The paper suggests that (1) similar ethnicity and appearance are significant in gaining the trust of subjects in a collectivist society; that is the researcher is part of the in-group as they belong to the same culture or ethnic group; that (2) who introduced the researcher to the subject is significant in that trust is best reflected when a member of the group/collective plays an important role in the research process itself; and that (3) an ability to (a) communicate in the natural language and (b) understand the implicit body language and (c) cultural codes is important in gaining significant and more meaningful research outcomes. This is enabled via the implicit meanings embedded in members of the collectivist society.
ISBN 9780868039947
0868039942
Language eng
Field of Research 080606 Global Information Systems
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2003, PACIS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004987

Document type: Conference Paper
Collection: School of Information Systems
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