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Trends and guidelines in online privacy policy

Lichtenstein, Sharman, Swatman, P. and Babu, K. 2003, Trends and guidelines in online privacy policy, in Proceedings for CollECTeR (Europe) 2003, [Collaborative Electronic Commerce Technology and Research], [Galway, Ireland], pp. 83-96.

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Title Trends and guidelines in online privacy policy
Author(s) Lichtenstein, Sharman
Swatman, P.
Babu, K.
Conference name CollECTer. Conference (2003 : Galway, Ireland)
Conference location Galway, Ireland
Conference dates 24 June 2003
Title of proceedings Proceedings for CollECTeR (Europe) 2003
Editor(s) [Unknown]
Publication date 2003
Conference series CollECTer conference
Start page 83
End page 96
Publisher [Collaborative Electronic Commerce Technology and Research]
Place of publication [Galway, Ireland]
Keyword(s) customer relationship management
Summary Online privacy policies (OPP) are important mechanisms for informing online consumers about the level of information privacy protection afforded when visiting web sites. To date, societal mechanisms and technologies have been the focus of attempts to improve the quality and effectiveness of OPPs. We present findings from a longitudinal, empirical study of online privacy policies. Our research found that although online privacy policies have improved in quality and effectiveness since 2000, they still fall well short of the level of privacy assurance desired by consumers. This study analyses trends in OPPs over the two years of the study, identifying areas of deficiency and improvements, and offering a solution in the form of a detailed set of guidelines for organisational online privacy policy. Our study adds to existing theory in this area and, more immediately, will assist businesses concerned about the effect of privacy issues on consumer web usage.
Language eng
Field of Research 080609 Information Systems Management
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2003, ECIW
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005148
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