Adding value to online privacy for consumers: remedying deficiences in online privacy policies with an holistic approach
Lichtenstein, Sharman, Swatman, P. and Babu, K. 2003, Adding value to online privacy for consumers: remedying deficiences in online privacy policies with an holistic approach, in Proceedings of the 37th Annual Hawaii International Conference on System Sciences, IEEE Computer Society, Los Alamitos, Calif., pp. 1-10.
(Some files may be inaccessible until you login with your Deakin Research Online credentials)
We present findings from a longitudinal, empirical study of online privacy policies. Our research found that although online privacy policies have improved in quality and effectiveness since 2000, they still fall well short of the level of privacy assurance desired by consumers. This study has identified broad areas of deficiency in existing online privacy policies, and offers a solution in the form of an holistic framework for the development, factors and content of online privacy policies for organizations. Our study adds to existing theory in this area and, more immediately, will assist businesses concerned about the effect of privacy issues on consumer Web usage.
This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact email@example.com.