Adding value to online privacy for consumers: remedying deficiences in online privacy policies with an holistic approach
Lichtenstein, Sharman, Swatman, P. and Babu, K. 2003, Adding value to online privacy for consumers: remedying deficiences in online privacy policies with an holistic approach, in Proceedings of the 37th Annual Hawaii International Conference on System Sciences, IEEE Computer Society, Los Alamitos, Calif., pp. 1-10.
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We present findings from a longitudinal, empirical study of online privacy policies. Our research found that although online privacy policies have improved in quality and effectiveness since 2000, they still fall well short of the level of privacy assurance desired by consumers. This study has identified broad areas of deficiency in existing online privacy policies, and offers a solution in the form of an holistic framework for the development, factors and content of online privacy policies for organizations. Our study adds to existing theory in this area and, more immediately, will assist businesses concerned about the effect of privacy issues on consumer Web usage.
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Field of Research
080609 Information Systems Management
Socio Economic Objective
970108 Expanding Knowledge in the Information and Computing Sciences
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