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Ecommerce strategy in a multi-sector trading environment - quandaries for SMEs

Coulthard, Darryl, Castleman, Tanya and Batten, Lynn 2004, Ecommerce strategy in a multi-sector trading environment - quandaries for SMEs, in 17th Bled eCommerce Conference : eGlobal, Bled, Slovenia, June 21-24, 2004, conference proceedings, Bled Electronic Commerce Conference, Bled, Slovenia, pp. 1-13.

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Title Ecommerce strategy in a multi-sector trading environment - quandaries for SMEs
Author(s) Coulthard, Darryl
Castleman, Tanya
Batten, Lynn
Conference name Bled Electronic Commerce Conference (17th : 2004 : Bled, Slovenia)
Conference location Bled, Slovenia
Conference dates June 21-23 2004
Title of proceedings 17th Bled eCommerce Conference : eGlobal, Bled, Slovenia, June 21-24, 2004, conference proceedings
Editor(s) Tan, Yao-Hua
Vogel, R.
Gricar, J.
Lenart, G.
Publication date 2004
Conference series Bled Electronic Commerce Conference
Start page 1
End page 13
Publisher Bled Electronic Commerce Conference
Place of publication Bled, Slovenia
Summary For nearly a decade the potential benefits of Business-to-Business electronic commerce for business efficiency and competitiveness have been vigorously promoted by business, industry groups and governments. The belief underpinning policy is that from a small initial step, eCommerce will become a central part of their business strategies. This paper considers the use of B-2-B electronic transactions by SME suppliers who trade with buyer companies across diverse industry sectors in Australia. We investigate the links between their business strategies and their views of electronic trading. A survey of 240 crosssector suppliers nationwide found little evidence that electronic trading was integrated with their overall business strategy. We suggest an approach to the understanding of cross-sector electronic trading strategies that emphasises the complex, inter-connected but fragmented trading milieu rather than describing the balance between drivers and barriers that operate for the individual firm.
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ISBN 9612321701
9789612321703
Language eng
Field of Research 140202 Economic Development and Growth
Socio Economic Objective 970114 Expanding Knowledge in Economics
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2004, Bled Electronic Commerce Conference
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005272

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.