You are not logged in.

Stakeholder engagement strategies : possibilities for the Internet?

Adams, Carol and Frost, Geoffrey R. 2004, Stakeholder engagement strategies : possibilities for the Internet?, in APIRA 2004 : Proceedings of the Fourth Asia Pacific Interdisciplinary Research in Accounting Conference, Asia Pacific Interdisciplinary Research in Accounting Conference, [Singapore], pp. 1-26.

Attached Files
Name Description MIMEType Size Downloads

Title Stakeholder engagement strategies : possibilities for the Internet?
Author(s) Adams, Carol
Frost, Geoffrey R.
Conference name Asia Pacific Interdisciplinary Research in Accounting Conference (4th : 2004 : Singapore)
Conference location Singapore
Conference dates 4-6 Jul. 2004
Title of proceedings APIRA 2004 : Proceedings of the Fourth Asia Pacific Interdisciplinary Research in Accounting Conference
Editor(s) Parker, Lee
Low, Aik-Meng
Publication date 2004
Start page 1
End page 26
Publisher Asia Pacific Interdisciplinary Research in Accounting Conference
Place of publication [Singapore]
Keyword(s) accountability
internet
ethical reporting
stakeholder dialogue
stakeholder engagement
world-wide web
Summary The Internet offers companies new opportunities for engaging with stakeholders. This research examines the extent to which companies in Australia, Germany and the UK make use of their web sites to communicate both to and with their stakeholders. Particular attention is paid to the communication of ethical, social and environmental information on corporate web sites. Through a postal questionnaire and interviews, the research examines the drivers for web based reporting, the importance attached to stakeholder communication, complementary means of reporting to stakeholders and the perceived advantages and disadvantages of the web as a communication medium. Despite the technological capabilities of web sites as communication media, we found the main purpose of developing corporate web sites was to raise corporate awareness and improve corporate image and that this is a negative force in the further development of corporate web sites for reporting ethical, social and environmental issues and using web technologies to engage with a broad range of stakeholders.
Language eng
Field of Research 150199 Accounting, Auditing and Accountability not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2004, Asia Pacific Interdisciplinary Research in Accounting Conference
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005301

Document type: Conference Paper
Collection: School of Accounting, Economics and Finance
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 431 Abstract Views, 4 File Downloads  -  Detailed Statistics
Created: Mon, 07 Jul 2008, 09:47:59 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.