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Managing respondent co-operation in Australian telephone research

Plocinski, Katrine M. and Bednall, David 2004, Managing respondent co-operation in Australian telephone research, in ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z..

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Title Managing respondent co-operation in Australian telephone research
Author(s) Plocinski, Katrine M.
Bednall, David
Conference name Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)
Conference location Wellington, N.Z.
Conference dates 29 November-1 December 2004
Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings
Editor(s) Wiley, Jim
Thirkell, Peter
Publication date 2004
Publisher ANZMAC
Place of publication Dunedin, N.Z.
Keyword(s) telephone survey
cooperation
fieldwork
interviewers
compliance
Summary Non-response to telephone surveys threatens the accuracy of the collected data and leads to increased research costs. This study examines ways in which Australian telephone research providers are combating non-response by managing the issue of respondent co-operation, including the management of the interviewers and of the survey process. The research found that many of these response-rate boosting practices proposed in the literature are not available to Australian telephone researchers, mainly for cost and regulatory reasons.
ISBN 9780475122148
0475122143
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005325

Document type: Conference Paper
Collections: School of Management and Marketing
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