Mobile phone etiquette: a cross-national comparison
Bednall, David, Totten, Jeff W. and Lipscomb, Thomas J. 2004, Mobile phone etiquette: a cross-national comparison, in ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z..
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As a social medium, mobile telephony permits ubiquitous communication. This has led to concerns about the intrusiveness of the medium, which in turn has seen the development of a social etiquette governing mobile phone use. This study of Australian and US tertiary students showed that there was widespread but not universal agreement that usage was inappropriate in places of worship, classrooms and libraries or while driving a car. Australians were more tolerant of mobile usage than Americans in most situations, apart from driving. SMS was more broadly tolerated, including in class and in cinemas.
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