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Indigenous innovators: the role of web marketing for cultural micro-enterprises

Cardamone, Megan and Rentschler, Ruth 2004, Indigenous innovators: the role of web marketing for cultural micro-enterprises, in Nonprofit Marketing: Perspectives and Advances, School of Business and Information Management, Faculty of Economics and Commerce, Australian National University, Canberra, A.C.T., pp. 132-139.

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Title Indigenous innovators: the role of web marketing for cultural micro-enterprises
Author(s) Cardamone, Megan
Rentschler, Ruth
Conference name Inaugural Australasian Nonprofit Marketing Conference. (2004 : Canberra, A.C.T.)
Conference location Canberra, A.C.T.
Conference dates 23-24 September 2004
Title of proceedings Nonprofit Marketing: Perspectives and Advances
Editor(s) Mort, Gillian
Publication date 2004
Start page 132
End page 139
Publisher School of Business and Information Management, Faculty of Economics and Commerce, Australian National University
Place of publication Canberra, A.C.T.
Keyword(s) Nonprofit organizations -- Marketing -- Congresses
Notes
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ISBN 0646439405
9780646439402
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2004, Australian National University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005370

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.