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The orientation of Australian coursework-focussed marketing masters degree Arambewela, Rodney, Polonsky, Michael and Kidd, Jeffrey 2004, The orientation of Australian coursework-focussed marketing masters degree, in ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z.. Attached Files Name Description MIMEType Size Downloads arambewela-theorientationofaustralian-2004.pdf Published version application/pdf 110.99KB 176 Title The orientation of Australian coursework-focussed marketing masters degree Author(s) Arambewela, Rodney Polonsky, Michael Kidd, Jeffrey Conference name Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington) Conference location Wellington, New Zealand Conference dates 29 November-1 December 2004 Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings Editor(s) Wiley, Jim Thirkell, Peter Publication date 2004 Publisher ANZMAC Place of publication Dunedin, N.Z. Keyword(s) curriculum design segmentation positioning Summary Using content analysis, this paper examines the orientation of Australian coursework masters degrees in marketing by analysing data collected from 38 university websites on the entry requirements, degree structure and research opportunities of the programs. The findings indicate that there appears to be an attempt to offer programs aiming at a range of “outcomes”, i.e. training for PhD, advanced studies in marketing, or accreditation for those in the industry. The diverse orientation of the degrees offered means that Australian institutions are potentially facing a challenge, targeting programs at different market segments. ISBN 9780475122148 0475122143 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1 Full written paper - refereed Copyright notice ©2004, ANZMAC Persistent URL http://hdl.handle.net/10536/DRO/DU:30005395 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 25 Feb 2009, 12:59:59 EST Thu, 02 Apr 2009, 08:16:14 EST Wed, 08 Apr 2009, 16:22:14 EST Thu, 16 Apr 2009, 09:23:10 EST Wed, 22 Apr 2009, 11:49:59 EST Tue, 23 Jun 2009, 12:21:05 EST Fri, 24 Jul 2009, 14:45:12 EST Wed, 14 Apr 2010, 18:37:47 EST Fri, 04 Jun 2010, 14:45:06 EST Filtered Full Access Statistics: 658 Abstract Views, 176 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 09:49:12 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.