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The relevance of demographic variables in assessing student satisfaction: a study of international postgraduate students

Arambewela, Rodney, Hall, John and Zuhair, Segu 2004, The relevance of demographic variables in assessing student satisfaction: a study of international postgraduate students, in ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z..

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Title The relevance of demographic variables in assessing student satisfaction: a study of international postgraduate students
Author(s) Arambewela, Rodney
Hall, John
Zuhair, Segu
Conference name Australian and New Zealand Academy of Marketing. Conference (2004 : Wellington, N.Z.)
Conference location Wellington, N.Z.
Conference dates 29 November-1 December 2004
Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings
Editor(s) Wiley, Jim
Thirkell, Peter
Publication date 2004
Publisher ANZMAC
Place of publication Dunedin, N.Z.
Keyword(s) student satisfaction
demographics
international postgraduate students
Summary Servicing an increasingly diverse international student community in the globally competitive education market is a challenge faced by Australian universities. Market forecasts indicate a seven-fold increase in the number of students seeking higher education overseas by 2025 (Bohm et al, 2002) and with the growing diversity and competitiveness of the industry, universities will need to focus on factors influencing student satisfaction to improve service quality where required.

This paper, using logistic regression, ANOVA, and MANOVA, investigates the influence of country, age and gender with regard to satisfaction among international postgraduate students from four Asian countries studying in universities in Victoria. The results indicate that there is an inverse relationship between age and satisfaction among postgraduate students while the gender of the students does not have an impact on satisfaction, and that significant differences are evident between the four countries investigated with respect to the levels of satisfaction.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 9780475122148
0475122143
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2004, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005406

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