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Student satisfaction : impact of age and gender on satisfaction among international postgraduate students from Asia

Arambewela, Rodney, Hall, John and Zuhair, S. 2004, Student satisfaction : impact of age and gender on satisfaction among international postgraduate students from Asia, in Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School, University of Gloucestershire Business School, Cheltenham, England, pp. 1-11.

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Title Student satisfaction : impact of age and gender on satisfaction among international postgraduate students from Asia
Author(s) Arambewela, Rodney
Hall, John
Zuhair, S.
Conference name Academy of Marketing. Conference (2004 : Cheltenham, England)
Conference location Cheltenham, United Kingdom
Conference dates 6-9 July 2004
Title of proceedings Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School
Editor(s) Davis, Barry
Dermody, Janine
Publication date 2004
Conference series Academy of Marketing. Conference
Start page 1
End page 11
Total pages 11
Publisher University of Gloucestershire Business School
Place of publication Cheltenham, England
Summary Customer satisfaction is a core-marketing concept. It is considered as a major outcome of marketing activity and serves to link processes, culminating in purchase and consumption with post-purchase phenomena such as attitudinal change, customer retention, repeat purchase, brand loyalty, positive word-of-mouth communication. Student satisfaction is a strategic factor in developing a competitive advantage in the highly attractive and globally competitive international education market. Market forecasts indicate a seven-fold increase in the number of students seeking higher education overseas by 2025 and given the competitiveness of the industry, universities will need to focus on variables influencing student satisfaction in order to address areas where improvements in service quality are required.

A sample of 371 postgraduate students from China, India, Indonesia and Thailand, is investigated. The study highlights the development of a scale to measure international postgraduate student satisfaction. The scale demonstrates the importance of four predominant factors influencing university choices - Education Resources; Communication and Guidance; Customer Value and Study Outcomes; and Image, Prestige and Recognition. Using logistic regression and chi square testing, this paper investigates the impact of age and gender on satisfaction among international postgraduate students from four Asian countries studying in universities in Victoria, Australia, on theses factors. The results indicate that age has a positive relationship with satisfaction among postgraduate students while the influence of gender has no effect on influencing satisfaction among postgraduate students from Asia.
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ISBN 1861741480
9781861741486
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005419

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.