The media and the development of the tourism industry during the 20th and 21st centuries: an analysis of four noteworthy cases

Hede, Anne-Marie and O'Mahony, Barry G. 2004, The media and the development of the tourism industry during the 20th and 21st centuries: an analysis of four noteworthy cases, in International Tourism and Media Conference Proceedings : hosted by La Trobe University, Monash University and University of Otago 24th-26th November 2004, Tourism Research Unit, Monash University, Melbourne, Vic., pp. 69-76.

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Title The media and the development of the tourism industry during the 20th and 21st centuries: an analysis of four noteworthy cases
Author(s) Hede, Anne-Marie
O'Mahony, Barry G.
Conference name International Tourism and Media Conference (1st : 2004 : Melbourne, Vic.)
Conference location Melbourne, Victoria
Conference dates 24-26 November 2004
Title of proceedings International Tourism and Media Conference Proceedings : hosted by La Trobe University, Monash University and University of Otago 24th-26th November 2004
Editor(s) Frost, Warwick
Croy, Glen
Beeton, Sue
Publication date 2004
Start page 69
End page 76
Publisher Tourism Research Unit, Monash University
Place of publication Melbourne, Vic.
Summary The aim of this paper was to explore the role of the media within the context of tourism, specifically with regard to how the media has influenced the activities and perceptions of the tourism sector. In this paper, the term ‘media’ is referred to as mass communication, specifically with regard to newspapers, magazines and broadcasting. It is important to gain a better understanding of the ways in which the media has interacted with the tourism sector, as this information can provide practitioners and academics with insights as to how the media can best be employed to benefit stakeholders of the tourism industry. Lessons can be learned from the past so that the experience gained from it can contribute to best practice in the future. In this way, strategies can be developed to minimise the vulnerability of the tourism sector to damaging or erroneous portrayals of it and its activities in the media.
The case study method was used to explore the role of the media within the context of tourism. Four case studies provided insights on this topic. The four case studies were selected based on their diversity, within the context of the tourism sector, and because they covered a considerable period of time. These variables provided the researchers with a wide-ranging perspective on the topic.
The paper firstly focuses on the 1920’s Waiters’ Strike in the resort town of San Sebastián, Spain, and discusses the role of the media in relation to this event. The second case investigates the use of the media as a destination-marketing tool and reflects on an early manipulation of this process by the German authorities in the documentary Olympia, a film produced for the summer Olympics in 1936. The third case study reports on the manner in which the media has created tensions between connoisseurs of fine food and drink and hospitality industry professionals, and its subsequent implications on service quality. The final case investigates the role of the media in reducing demand for hospitality services in Melbourne on New Year’s Eve 2000.
Through an analysis of these diverse, but important case studies, it can be seen that the media has had, and continues to have, an impact on the development of the tourism industry in both positive and negative ways. The limitations of this research are discussed and recommendations are made for further research that will assist in developing a more comprehensive typology of the media’s role in tourism.
ISBN 0975713108
9780975713105
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005422

Document type: Conference Paper
Collection: School of Management and Marketing
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