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Technology and marginalization: a case study of the limited adoption of the intranet at a state-owned organisation in rural Australia

Weerakkody, Niranjala 2004, Technology and marginalization: a case study of the limited adoption of the intranet at a state-owned organisation in rural Australia, in InSITE 2004 Informing Science + Information Technology Education Joint Conference, Informing Science Institute, Santa Rosa, Calif., pp. 545-564.

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Title Technology and marginalization: a case study of the limited adoption of the intranet at a state-owned organisation in rural Australia
Author(s) Weerakkody, Niranjala
Conference name Informing Science and IT Education Conference (2004 : Rockhampton, Australia)
Conference location Rockhampton, Australia
Conference dates 25-28 June 2004
Title of proceedings InSITE 2004 Informing Science + Information Technology Education Joint Conference
Editor(s) Cohen, Eli B.
Publication date 2004
Start page 545
End page 564
Publisher Informing Science Institute
Place of publication Santa Rosa, Calif.
Keyword(s) intranet
adoption of new technologies
digital divide
technology and marginalization
critical theory and technology
pluralist view of technology
failed adoption of a technology
organizational Communication
gatekeeping
technology and power
technology and status
Summary Taking a critical theory approach and the pluralist view of technology, this paper examines the problems in organizational communication that arose due to the implementation of a limited intranet electronic mail system as the main channel of communication between a rural stateowned organization and its city-based Head Office, installed at the sole discretion of the latter.
The intranet was provided only to the administration division and managers of some units due to financial constraints. This required others to receive information carried via the intranet through a gatekeeper who due to information and work overload, failed to disseminate the information effectively and efficiently. Using a combination of qualitative data collection methods, this study found that the intranet had marginalized those without access to it and reinforced the privileged position of those already with higher status within the organization, contrary to the utopian predictions
of new technologies as leading to social equality.
Notes Reproduced with the specific permission of the copyright owner.
ISSN 1547-5867
1547-5859
1547-5840
Language eng
Field of Research 200105 Organisational, Interpersonal and Intercultural Communication
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005463

Document type: Conference Paper
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.