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Market research performance and strategy

Bednall, David and Valos, Michael 2004, Market research performance and strategy, in Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, Centre for Business Performance, Cranfield School of Management, Cranfield, England, pp. 99-106.

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Title Market research performance and strategy
Author(s) Bednall, David
Valos, Michael
Conference name Performance Measurement Association. Conference (4th: 2004: Edinburgh, Scotland)
Conference location Edinburgh, Scotland
Conference dates 28-30 Jul. 2004
Title of proceedings Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management
Editor(s) Neely, A.
Publication date 2004
Conference series Performance Measurement Association Conference
Start page 99
End page 106
Publisher Centre for Business Performance, Cranfield School of Management
Place of publication Cranfield, England
ISBN 0953376133
9780953376131
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2004, Centre for Business Performance, Cranfield School of Management
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005471

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.