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Understanding the leisure motives of visitors to tourist attractions

Hede, Anne-Marie, Hall, John and O'Mahony, G. Barry 2004, Understanding the leisure motives of visitors to tourist attractions, in CAUTHE 2004 : Creating tourism knowledge : Proceedings of the 2004 Council for Australian Tourism and Hospitality Education conference, CAUTHE, [Melbourne, Vic.], pp. 295-301.

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Title Understanding the leisure motives of visitors to tourist attractions
Author(s) Hede, Anne-Marie
Hall, John
O'Mahony, G. Barry
Conference name Council for Australian Tourism and Hospitality Education. Conference (2004: Brisbane, Qld.)
Conference location Brisbane, Queensland
Conference dates 10-13 February 2004
Title of proceedings CAUTHE 2004 : Creating tourism knowledge : Proceedings of the 2004 Council for Australian Tourism and Hospitality Education conference
Editor(s) Cooper, Chris
Publication date 2004
Conference series Council for Australian Tourism and Hospitality Education Conference
Start page 295
End page 301
Publisher CAUTHE
Place of publication [Melbourne, Vic.]
Summary In a period when tourism is contracting, and in a destination with an extensive range of visitor attractions, the importance of local residents visitation is accentuated. The aim of this study was to explore whether there are differences across segments of the local resident market in terms of their motives for engaging in leisure activities within the context of tourist attractions. This study was set within the context of Melbourne, Australia. Melbourne has changed in recent years in terms of the range of attractions available to residents. A sample of 1005 local residents was used as the basis of this study. Cluster analysis was used to segment the sample, based on the intended frequency of visitation to a set of attractions. The motives for engaging in leisure were then explored for each of the segments using Unger and Kernan's (1983) Subjective Leisure Scale (SLS), which encompasses six motivational domains namely intrinsic satisfaction, perceived freedom, arousal, mastery, involvement and spontaneity, was applied in this study of leisure activities was used as the basis of identifying the motives for visiting the attractions.
ISBN 1864997583
9781864997583
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2004, CAUTHE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005490

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