Critical success factors for festivals: exploratory research on the 2003 Melbourne International Arts Festival

Hede, Anne-Marie and Higgs, Bronwyn 2004, Critical success factors for festivals: exploratory research on the 2003 Melbourne International Arts Festival, in Proceedings : 6th Australasian Services Research Workshop, 16-18 February 2004., [Dept. of Marketing, University of Otago], [Dunedin, N.Z.], pp. 1-9.

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Title Critical success factors for festivals: exploratory research on the 2003 Melbourne International Arts Festival
Author(s) Hede, Anne-Marie
Higgs, Bronwyn
Conference name Australasian Services Research Workshop (6th : 2004 : University of Otago)
Conference location Otago, New Zealand
Conference dates 16-18 February 2004
Title of proceedings Proceedings : 6th Australasian Services Research Workshop, 16-18 February 2004.
Editor(s) Deans, Kenneth R
Publication date 2004
Start page 1
End page 9
Publisher [Dept. of Marketing, University of Otago]
Place of publication [Dunedin, N.Z.]
ISBN 1877156264
9781877156267
Language eng
Field of Research 150313 Quality Management
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005542

Document type: Conference Paper
Collection: School of Management and Marketing
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