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A comparative analysis of personal values of international postgraduate students from Asia studying in Australian universities: a cross cultural study

Arambewela, Rodney, Hall, John and Hede, Anne-Marie 2005, A comparative analysis of personal values of international postgraduate students from Asia studying in Australian universities: a cross cultural study, in AM 2005 : Marketing, building business, shaping society : 2005 Academy of Marketing Conference, Dublin Institute of Technology, Dublin, Ireland, pp. 1-12.

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Title A comparative analysis of personal values of international postgraduate students from Asia studying in Australian universities: a cross cultural study
Author(s) Arambewela, Rodney
Hall, John
Hede, Anne-Marie
Conference name Academy of Marketing Conference (2005 : Dublin, Ireland)
Conference location Dublin, Ireland
Conference dates 5-7 July 2005
Title of proceedings AM 2005 : Marketing, building business, shaping society : 2005 Academy of Marketing Conference
Editor(s) Ghallachoir, Kate
Publication date 2005
Conference series Academy of Marketing Conference
Start page 1
End page 12
Publisher Dublin Institute of Technology
Place of publication Dublin, Ireland
Summary The rising expectations of university students with regard to quality, service and value for money, and the growing diversity of student populations have challenged universities to become increasingly student focused. Marketing theory suggests that a clear understanding of customer needs and expectations is central to being customer focused and to facilitate targeting of products and services to appropriate segments. The process requires the marketer to have insights into the cultural backgrounds of customers where the study of personal values becomes a critical component in understanding consumer needs and preferences. The results of this study indicate that personal values are useful in explaining differences amongst the student cohorts with regard to age, gender and nationality. Recommendations are made with regard to developing the educational product for the international student, based on underlying value domains of Self-efficacy and Hedonism.
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Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2005, Dublin Institute of Technology Faculty of Business
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005584

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.