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Using shopping mall attributes to revitalise Australian small town retailing

Howell, Kenneth 2005, Using shopping mall attributes to revitalise Australian small town retailing, in Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, Westburn Publishers, Helensburgh, Scotland, pp. 1-13.

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Title Using shopping mall attributes to revitalise Australian small town retailing
Author(s) Howell, Kenneth
Conference name Academy of Marketing Conference (2005 : Dublin, Ireland)
Conference location Dublin, Ireland
Conference dates 5-7 Jul. 2005
Title of proceedings Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference
Editor(s) Uí Ghallachόir, Kate
Publication date 2005
Conference series Academy of Marketing Conference
Start page 1
End page 13
Total pages 13 p.
Publisher Westburn Publishers
Place of publication Helensburgh, Scotland
Summary As has occurred in many smaller rural communities in America, Europe and Canada much of inland Australia has experienced population decline involving both a net loss of people a disproportionate ageing of the population and low average family incomes. Some Australian country towns have ceased to function as retail and administrative centres while other rural areas are faced with the prospect of losing critically important retail outlets and service providers. Australian rural towns are under threat from residents outshopping at nearby large regional centres leading to the loss of businesses and services in small service towns. This paper explores the possibility of how and why retailers and service providers in Australian country towns can and should emulate certain attributes of shopping malls in an attempt to stem the rise of outshopping. Using data collected in one small Australian rural community the paper comments on residents' perceptions of the strengths and weaknesses of retailing and the provision of services in their local community and what respondents thought should be done to diminish retail leakage from their town. Based on their responses it is clear that to remain competitive, retailers in smaller rural towns need to learn from the experience of shopping malls with whom they must now compete to survive. In this paper, it is argued that in certain areas this is not only possible, but essential if retailing is to remain viable in Australian country towns.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005594

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.