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Designing educational tasks for success in industry: a reflection on the evolution of business communication studies in tertiary education

Swanson, Donald 2005, Designing educational tasks for success in industry: a reflection on the evolution of business communication studies in tertiary education, in ABBSA 2005 : Australasian Business and Behavioural Sciences Association. Conference, Australasian Business and Behavioural Sciences Association, Cairns, Queensland, pp. 450-463.

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Title Designing educational tasks for success in industry: a reflection on the evolution of business communication studies in tertiary education
Author(s) Swanson, Donald
Conference name Australasian Business and Behavioural Sciences Association. Conference (2005: Cairns, Qld.)
Conference location Cairns, Qld.
Conference dates 5-7 August 2005
Title of proceedings ABBSA 2005 : Australasian Business and Behavioural Sciences Association. Conference
Editor(s) Athiyaman, Adee
Publication date 2005
Conference series Australasian Business and Behavioural Sciences Association Conference
Start page 450
End page 463
Publisher Australasian Business and Behavioural Sciences Association
Place of publication Cairns, Queensland
Keyword(s) writing
assignments
motivation
communication
linguistics
experience
creativity
preparation for business
Summary This paper is the result of a "Rip Van Winkle" experience I had concerning the teaching of Business Communication. The paper focuses on the remarkable expansion in the curriculum of the traditional "Business Communication" or "Business Writing" course offered by many tertiary institutions around the world. Based on 25 years of personal observation and experience in a number of educational settings, the paper will trace the increasing sophistication and complexity of the study of business communication from one that covered little more than lessons in the design of hardcopy memos, letters, and reports to one that now covers a broad spectrum of topics such as "emotional intelligence," "intercultural communication," "effective public speaking," as well as the effects of purpose and audience on the design of a wide variety of business communications.

An example of an effective task that involves a number of on the job activities is provided in the form of a ready to use assignment that is applicable in a number of contexts.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 0646450328
9780646450322
Language eng
Field of Research 139999 Education not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005599

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.