The influence of marketing logistics networks on organisational performance in Australia and New Zealand
Adam, Stewart and Bednall, David 2005, The influence of marketing logistics networks on organisational performance in Australia and New Zealand, in Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference, University Bocconi, Milan, Italy, pp. 1-7.
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Predictions concerning the influence of traditional and online marketing logistics network competency on organisational performance were tested via structural equation modelling employing a sample of Australian and New Zealand companies. The study finds a significant influence of the use of traditional marketing logistics networks on organisational performance, but that the use of the Web in this regard is yet to have such an influence.
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