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The influence of marketing logistics networks on organisational performance in Australia and New Zealand

Adam, Stewart and Bednall, David 2005, The influence of marketing logistics networks on organisational performance in Australia and New Zealand, in Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference, University Bocconi, Milan, Italy, pp. 1-7.

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Title The influence of marketing logistics networks on organisational performance in Australia and New Zealand
Author(s) Adam, Stewart
Bednall, David
Conference name European Marketing Academy Conference (34th : 2005 : Milan, Italy)
Conference location Milan, Italy
Conference dates 24-27 May 2005
Title of proceedings Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference
Editor(s) Troilo, Gabriele
Publication date 2005
Conference series European Marketing Academy Conference
Start page 1
End page 7
Total pages 7 p.
Publisher University Bocconi
Place of publication Milan, Italy
Keyword(s) marketing
logistics
organisational performance
Summary Predictions concerning the influence of traditional and online marketing logistics network competency on organisational performance were tested via structural equation modelling employing a sample of Australian and New Zealand companies. The study finds a significant influence of the use of traditional marketing logistics networks on organisational performance, but that the use of the Web in this regard is yet to have such an influence.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005, University Bocconi
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005610

Document type: Conference Paper
Collections: School of Management and Marketing
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