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Location, location, location: exploring the importance of place for arts organisations

Minahan, Stella and Rentschler, Ruth 2005, Location, location, location: exploring the importance of place for arts organisations, in 2nd Australasian nonprofit and social marketing conference, at the threshold : challenges and developments in social, sport and arts marketing, Bowater School of Management, Deakin University, Geelong, Vic..

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Title Location, location, location: exploring the importance of place for arts organisations
Author(s) Minahan, Stella
Rentschler, Ruth
Conference name Australasian Nonprofit and Social Marketing Conference (2nd : 2005 : Melbourne, VIC.)
Conference location Melbourne
Conference dates 22-23 September 2005
Title of proceedings 2nd Australasian nonprofit and social marketing conference, at the threshold : challenges and developments in social, sport and arts marketing
Editor(s) Rentschler, Ruth
Hall, John
Publication date 2005
Conference series Australasian Nonprofit and Social Marketing Conference
Publisher Bowater School of Management, Deakin University
Place of publication Geelong, Vic.
Keyword(s) non-profit organisations
marketing
Summary Many arts managers and marketers are looking intently at the importance of high-speed communication and other technologies for the creation of virtual places. These places in cyberspace can only be accessed via a computer terminal and high-speed telecommunications tools. This paper asserts that there is still much for managers and marketers to learn about the importance of physical spaces for the arts. We use a model of place and apply it to three Australian arts organisations located in heritage buildings. One organisation failed, the other changed ownership, the third moved location. The findings demonstrate the importance of place and of strategy in determining place. We note the tension between the strategy, the venue, the objects, and the essential task and call for further analysis of place(s) for the arts.
ISBN 1741560179
9781741560183
Language eng
Field of Research 200204 Cultural Theory
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005, Deakin University, Bowater School of Management
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005626

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.