Personal values of international postgraduate students from Asia : a cross cultural study
Arambewela, Rodney, Hall, John and Hede, Anne-Marie 2005, Personal values of international postgraduate students from Asia : a cross cultural study, in ANZMAC 2005 : broadening the boundaries, ANZMAC, Dunedin, N.Z., pp. 1-7.
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Australian and New Zealand Academy of Marketing Conference
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Australian universities face a challenging task to service an increasingly diverse international student community in the globally competitive education market. The pressure on universities to successfully negotiate cultural diversity arising from nationality differences and to improve service quality will continue to increase with further expansions in the international student market. Such a scenario requires insights into the individual backgrounds of students. Personal values are one way in which insights can be gained of students, particularly with regard to their needs and preferences. Using Factor Analysis, ANOVA and MANOVA, this study analyses the national differences on the basis of underlying value domains of Selfefficacy, Power, Inner harmony, Aspiration and Hedonism. The results indicate significant differences in personal values amongst the student cohorts, which suggest that universities may need to adopt different approaches in servicing international students.
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