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Personal values of international postgraduate students from Asia : a cross cultural study

Arambewela, Rodney, Hall, John and Hede, Anne-Marie 2005, Personal values of international postgraduate students from Asia : a cross cultural study, in ANZMAC 2005 : broadening the boundaries, ANZMAC, Dunedin, N.Z., pp. 1-7.

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Title Personal values of international postgraduate students from Asia : a cross cultural study
Author(s) Arambewela, Rodney
Hall, John
Hede, Anne-Marie
Conference name Australian and New Zealand Academy of Marketing. Conference (2005: Fremantle, W.A.)
Conference location Fremantle, W.A.
Conference dates 5-7 December 2005
Title of proceedings ANZMAC 2005 : broadening the boundaries
Editor(s) Purchase, Sharon
Publication date 2005
Conference series Australian and New Zealand Academy of Marketing Conference
Start page 1
End page 7
Publisher ANZMAC
Place of publication Dunedin, N.Z.
Summary Australian universities face a challenging task to service an increasingly diverse international student community in the globally competitive education market. The pressure on universities to successfully negotiate cultural diversity arising from nationality differences and to improve service quality will continue to increase with further expansions in the international student market. Such a scenario requires insights into the individual backgrounds of students. Personal values are one way in which insights can be gained of students, particularly with regard to their needs and preferences. Using Factor Analysis, ANOVA and MANOVA, this study analyses the national differences on the basis of underlying value domains of Selfefficacy, Power, Inner harmony, Aspiration and Hedonism. The results indicate significant differences in personal values amongst the student cohorts, which suggest that universities may need to adopt different approaches in servicing international students.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2005, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005649

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