Strategies for B2B electronic markets : delivering business value to buyers and sellers

Lee, Chia Yao 2005, Strategies for B2B electronic markets : delivering business value to buyers and sellers, in ICEB 2005 : Proceedings of the Fifth International Conference on Electronic Business : Enhancing logistics & supply chain competence through e-Business, [ICEB], [Hong Kong], pp. 187-192.

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Title Strategies for B2B electronic markets : delivering business value to buyers and sellers
Author(s) Lee, Chia Yao
Conference name International Conference on Electronic Business (5th : 2005 : Hong Kong)
Conference location Hong Kong
Conference dates 4-5 December, 2005
Title of proceedings ICEB 2005 : Proceedings of the Fifth International Conference on Electronic Business : Enhancing logistics & supply chain competence through e-Business
Editor(s) Zhao, Xiande
Liu, Baoding
Publication date 2005
Conference series International Conference on Electronic Business
Start page 187
End page 192
Publisher [ICEB]
Place of publication [Hong Kong]
Keyword(s) case study in e-business
electronic markets
business value of IT
business strategies
Summary This paper discusses the key elements of effective and successful strategies for organisations engaging in Business-to-Business (B2B) Electronic Markets. Existing literature have concentrated on developing schemas for categorising B2B Electronic Markets, and evaluating the innovative business models they employ, with less focus on understanding the business value of B2B Electronic Markets from a multi-stakeholder, business strategy perspective. In the present business climate, business managers and executives are keen to discover strategies to maximise performance improvements associated with ICT adoption. Based on case studies of B2B Electronic Markets, this paper discusses the importance of (i) creating and distributing business value among the various stakeholders, (ii) determining a pragmatic approach for engaging in B2B Electronic Markets, and (iii) managing the transformation of business processes associated with B2B Electronic Markets. The study contributes to practice and research by presenting rich empirical insights into the operations ofB2B Electronic Markets, and providing suggestions for future research in the topic area.
Language eng
Field of Research 080612 Interorganisational Information Systems and Web Services
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005742

Document type: Conference Paper
Collection: School of Information and Business Analytics
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