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A customer relationship management case study : critical success factors in action

Boon, O., Corbitt, B. and Coulthard, Darryl 2005, A customer relationship management case study : critical success factors in action, in I.T. and Value Creation : PACIS 2005. the Ninth Pacific-Asia Conference on Information Systems Bangkok, Thailand, 7 - 10 July 2005, PACIS, Bangkok, Thailand.

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Title A customer relationship management case study : critical success factors in action
Author(s) Boon, O.
Corbitt, B.
Coulthard, Darryl
Conference name Pacific-Asia Conference on Information Systems (9th : 2005, Bangkok, Thailand)
Conference location Bangkok, Thailand
Conference dates 7-10 July 2005
Title of proceedings I.T. and Value Creation : PACIS 2005. the Ninth Pacific-Asia Conference on Information Systems Bangkok, Thailand, 7 - 10 July 2005
Editor(s) [Unknown]
Publication date 2005
Conference series Pacific Asia Conference on Information Systems
Publisher PACIS
Place of publication Bangkok, Thailand
Notes
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ISBN 9889855437
9789889855437
Language eng
Field of Research 080609 Information Systems Management
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005, PACIS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005787

Document type: Conference Paper
Collections: School of Information Systems
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