Reaching the invisible : overcoming sampling barriers in GLB research via web surveys

Trau, R., Hartel, C. and Hartel, G. 2005, Reaching the invisible : overcoming sampling barriers in GLB research via web surveys, in EURAM 2005 : Fulltext Proceedings, München, Munich, Germany.

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Title Reaching the invisible : overcoming sampling barriers in GLB research via web surveys
Author(s) Trau, R.
Hartel, C.
Hartel, G.
Conference name European Academy of Management Conference (2005 : Munich, Germany)
Conference location Munich, Germany
Conference dates 4-7 May 2005
Title of proceedings EURAM 2005 : Fulltext Proceedings
Editor(s) Piller, Frank T.
Publication date 2005
Conference series European Academy of Management Conference
Publisher München
Place of publication Munich, Germany
Keyword(s) recruitment
research methods
sampling
sexual orientation
web surveys
Summary Sampling is fundamental to the credibility of any empirical investigation, and this is no different for the area of Gay, Lesbian and Bisexual (GLB) research. In fact, it would not be an overstatement to say that publication of GLB research into high quality and mainstream journals has been limited in part because of sampling issues. The purpose of this paper is to raise awareness of the unique sampling problems posed by GLB resaerch and to offer solutions to these through the use of web surveys and recruitment strategies. In particular, we provide data which show that, contrary to voiced concerns, when employed with a rigorous recruitment strategy, web surveys increase rather than reduce sampling coverage. Further, we provide evidence that the web survey technique can yield data of comparable quality to that obtained with a hard-copy survey. The paper concludes with strategies researchers can adopt to overcome barriers in obtaining a diverse GLB sample.
Language eng
Field of Research 170107 Industrial and Organisational Psychology
Socio Economic Objective 970117 Expanding Knowledge in Psychology and Cognitive Sciences
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005, München
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005800

Document type: Conference Paper
Collection: Deakin Graduate School of Business
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