Service failure and recovery in the presence of service guarantees
McQuilken, Lisa and Shaw, Robin 2005, Service failure and recovery in the presence of service guarantees, in ANZMAC 2005 : Broadening the boundaries, conference proceedings, Australian and New Zealand Marketing Academy, Dunedin, N.Z., pp. 153-160.
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Title
Service failure and recovery in the presence of service guarantees
ANZMAC 2005 : Broadening the boundaries, conference proceedings
Editor(s)
Purchase, Sharon
Publication date
2005
Conference series
Australian and New Zealand Marketing Academy Conference
Start page
153
End page
160
Total pages
8 p.
Publisher
Australian and New Zealand Marketing Academy
Place of publication
Dunedin, N.Z.
Summary
This paper presents a conceptual model and propositions outlining how, in a service recovery encounter, service guarantees (unconditional and specific) operate in conjunction with other organisational recovery variables (guarantee facilitation and service provider concern), to influence customers’ justice perceptions and subsequent satisfaction evaluations.