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The effect of store name investments on perceived store quality

Vocino, Andrea and Oppewal, Harmen 2005, The effect of store name investments on perceived store quality, in ANZMAC 2005 Conference Program & Papers, [ANZMAC], [Carlton, Vic.], pp. 136-142.

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Title The effect of store name investments on perceived store quality
Author(s) Vocino, Andrea
Oppewal, Harmen
Conference name Australian and New Zealand Marketing Academy Conference (2005: Fremantle, Western Australia)
Conference location Fremantle, Western Australia
Conference dates 5-7 December 2005
Title of proceedings ANZMAC 2005 Conference Program & Papers
Editor(s) Purchase, Sharon
Publication date 2005
Conference series Australian and New Zealand Marketing Academy Conference
Start page 136
End page 142
Publisher [ANZMAC]
Place of publication [Carlton, Vic.]
Keyword(s) store names
signalling
branding
store image
consumer behaviour
Summary This study is about store names as brand signals. It focuses on the effects of store name investments on store name credibility and perceived store quality. Using the theoretical framework of Erdem and Swait (1998), hypotheses are developed vis-à-vis the effects of store name investments on consumers’ perceived store quality. The proposed hypotheses are empirically tested on data collected from a sample of students. The study is part of a project that looks at how store name and brand name credibility affect consumers’ expected utility.
ISBN 064645546X
9780646455464
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005816

Document type: Conference Paper
Collections: School of Management and Marketing
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