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Store names information signalling : a credibility perspective

Vocino, Andrea and Oppewal, Harmen 2005, Store names information signalling : a credibility perspective, in ANZAM 2005 : Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM conference, ANZAM, Canberra, A.C.T., pp. 1-12.

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Title Store names information signalling : a credibility perspective
Author(s) Vocino, Andrea
Oppewal, Harmen
Conference name Annual Conference of the Australian and New Zealand Academy of Management (19th : 2005 : Canberra, A.C.T.)
Conference location Canberra, A.C.T.
Conference dates 7-10 December 2005
Title of proceedings ANZAM 2005 : Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM conference
Editor(s) Davies, Doug
Fisher, Greg
Hughes, Raechel
Publication date 2005
Conference series Annual Conference of the Australian and New Zealand Academy of Management
Start page 1
End page 12
Publisher ANZAM
Place of publication Canberra, A.C.T.
Keyword(s) store names
signalling
brand equity
consumer behaviour
Summary This study is about store names as brand signals. Using the framework of Erdem and Swait (1998), hypotheses are developed regarding the effects of store names on consumers' expected product utility. It is relevant to study store names as brand signals because store names can act as additional signals in the consumer purchase decision process. The study focuses in particular on the effects of store name credibility on perceived risk, information costs and perceived product quality. The hypotheses will be tested on data that are currently being collected in a survey among two hundred students.
ISBN 1740882458
9781740882453
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2005, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005817

Document type: Conference Paper
Collections: School of Management and Marketing
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