Reducing the online cross-cultural communication divide between individualists and collectivists
Fujimoto, Yuka, Bahfen, Nasya and Fermelis, Jan 2005, Reducing the online cross-cultural communication divide between individualists and collectivists, in ANZAM 2005 : Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM conference, ANZAM, Canberra, A.C.T., pp. 1-16.
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In an era of globalized information, Internet usage has profound implications for human resource management (HRM). Cultural diversity and technology literature imply that cross-cultural online communication emphasises cultural fault-lines, while simultaneously, building bridges of understanding between members of different cultures. The key tenet of this paper is that diversity oriented HRM (namely the combined use of individualist and collectivist HRM practices) is expected to reduce the cultural fault-lines between individualists and collectivists cultures, positively moderating the cross-cultural online communication effects. Although it is acknowledged that distinguishing values of I/C can increasingly be found within any given culture, the key tenet of the paper is to examine the effect of Hofstede's definition of I/C within the context of cross-cultural online communication.
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