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New product development process in the Australian grocery market

Soldatos, Jerry and Hardy, Jurate 2005, New product development process in the Australian grocery market, in AGB 2005 : Association for Global Business proceedings, [AGB and IALBSS], [Miami, Fla.), pp. 1-10.

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Title New product development process in the Australian grocery market
Author(s) Soldatos, Jerry
Hardy, Jurate
Conference name Association for Global Business (2005 : Miami, Florida)
Conference location Miami, Florida
Conference dates 17-19 November 2005
Title of proceedings AGB 2005 : Association for Global Business proceedings
Editor(s) Keating, Robert J
Publication date 2005
Conference series Association for Global Business Conference
Start page 1
End page 10
Publisher [AGB and IALBSS]
Place of publication [Miami, Fla.)
Summary This paper examines the new product development processes in the Australian grocery market and provides a new product development process that can be applied to large, medium and small grocery organisations. The research findings highlight the importance of senior management support during the new product development process. This support is a key factor in the performance of the new product development activity and the proposed new product development process for Australian grocery organisations emphasises senior management's role as a key element in the new product development process.
Notes Combined proceedings : AGB and IALBSS Proceedings. AGB 2005 : Association for Global Business. And IALBSS 2005 : International Academy of Linguistics, Behavioral, and Social Sciences.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005832

Document type: Conference Paper
Collection: School of Management and Marketing
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