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Operationalising the balanced scorecard : an initial analysis of factor structure

Pont, Marcin and Shaw, Robin 2005, Operationalising the balanced scorecard : an initial analysis of factor structure, in ANZMAC 2005 : Broadening the boundaries, conference proceedings, ANZMAC, Dunedin, N.Z., pp. 1-8.

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Title Operationalising the balanced scorecard : an initial analysis of factor structure
Author(s) Pont, Marcin
Shaw, Robin
Conference name Australian and New Zealand Marketing Academy. Conference (2005: Fremantle, W.A.)
Conference location Fremantle, Western Australia
Conference dates 5-7 December 2005
Title of proceedings ANZMAC 2005 : Broadening the boundaries, conference proceedings
Editor(s) Purchase, Sharon
Publication date 2005
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 8
Publisher ANZMAC
Place of publication Dunedin, N.Z.
Keyword(s) balanced scorecard (BSC)
marketing
measuring performance
Summary To date there has been very little empirical analysis of the Balanced Scorecard (BSC) within the marketing literature. With measuring performance being a central issue in marketing and the BSC being one of the most utilised approaches, this paper investigates the BSC and its factor structure. This research tested independently the “goodness-of-fit” of both the traditional four-factor model and a later five-factor model, which included an “employee/human resource” dimension. Data were collected from a sample of medium-tolarge Australian businesses. Factor analysis was conducted on the two alternative factor structures, revealing that the five-factor model fits the observed data as well as does the fourfactor model, supporting the inclusion of an “employee/human resource” perspective in future BSC models.
ISBN 064645546X
9780646455464
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005844

Document type: Conference Paper
Collection: Deakin Graduate School of Business
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