A technology of study applied in marketing education and supported by self-determination theory

Hall, J., Madden-Hallett, H. and Binney, W. 2005, A technology of study applied in marketing education and supported by self-determination theory, in Proceedings of the Academy of Marketing Conference: Marketing : building business, shaping society, Westburn Publishers, Helensburgh, Scotland, pp. 1-11.

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Title A technology of study applied in marketing education and supported by self-determination theory
Author(s) Hall, J.
Madden-Hallett, H.
Binney, W.
Conference name AM2005 Academy of Marketing Conference (2005 : Dublin, Ireland)
Conference location Dublin, Ireland
Conference dates 5-7 Jul. 2005
Title of proceedings Proceedings of the Academy of Marketing Conference: Marketing : building business, shaping society
Editor(s) Ghallachoir, Kate
Publication date 2005
Conference series Academy of Marketing Conference
Start page 1
End page 11
Total pages 11 p.
Publisher Westburn Publishers
Place of publication Helensburgh, Scotland
Summary The aim of this study is to assess whether universities are meeting the needs of marketing students in their specific university function of providing knowledge and knowledge processes. This viewpoint is not meant to overlook the university role as a civilizing agent in a constant search for truth (McKenna 2001), but the focus for this study (based as it is in a Faculty of Business and Law) is toward graduates entering the corporate world. Therefore, graduates with suitable discipline knowledge and reasoning skills, in this context, must be able to meet the needs of the corporate marketing sector. Extending this backward to the role of the university, this study is by default seeking to establish if universities are meeting the needs of the corporate sector. A comparison is made between marketing classes using a specific technology of study called an autarchic system, and those classes not using this method. As part of this analysis the study investigates the application of self-determination theory and psychological needs satisfaction. The basic needs scale, comprising of two constructs; Control and Caring was adapted and used to evaluate students' perception of subjects using autarchic study system and those not utilising this methodology.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005
Persistent URL http://hdl.handle.net/10536/DRO/DU:30005851

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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